Both our founders have had nearly a decade of global sourcing and procurement experiences, bringing various beauty and skincare brands – from popular, all-time favourites to niche, under-the-radar ones – into the Malaysian market: be it on leading e-commerce platforms or at brick-and-mortar department stores and local pharmacies.

With years of accumulated knowledge in the customer service field, they were able to better understand – through direct handling and close analysis of consumer feedback: both positive and negative – the unique skin conditions and concerns of those living in Southeast Asia as well as their specific needs and expectations.

The purpose of launching our own brand is to create a new, local beauty and skincare line – reimagined through the innovative lens of international cosmetics, combined with our long-term interest in product and ingredient research alongside community pharmacists’ expert opinion –

that offers finer, more appropriate solutions for all.

“Made in Malaysia” is our company’s most fundamental philosophy and commitment. The human fingerprint on climate change is evident, and just as global warming is getting worse (see the unprecedented intensity of bushfire in Australia and that seemingly never-ending rainforest wildfires in the Amazon) we are also hit by a pandemic: Covid-19, which has the entire world put on pause – yet, fast-forwarded our establishment. Sustainability is no longer a buzzword but an imperative keyword; a responsibly-sourced, eco-conscious brand can help significantly reduce our carbon footprint and contribute towards a greener future one step at a time.

We aim to provide everyone with a clean, self-sufficient option that promotes self-care, enriches your skin and enhances your beauty while being

KIND TO THE EARTH

Our products are made with proven actives and ingredients that get the job done, without any fluffy filler.

We care about your skin barrier, and take pride in giving the skin just what it requires – from fulfilling basic moisturization and repair needs to tackling particular issues of acne or sensitivity – to maintain a strong barrier function that will protect against all the damaging elements.

Our products are powered by tried-and-true formulas that reaches the targeted goal, without any superfluous hype.

We care about your skin’s demands, and find joy in building you an efficient skincare routine at honourable prices – making sure that you are getting the most out of what really matters: the compounds and mixtures inside these jars and bottles – to improve your complexion without breaking the bank.

Our products are developed with your skin health in mind, and we vow to never use any questionable or sensitizing components in our formulations.

VEGAN & CRUELTY-FREE
NO ARTIFICIAL COLORS
NO PARABENS
NO SULFATES (SLS/SLES)
NO ADDED PHTHALATES
NO FORMALDEHYDE
NO TRICLOSAN
NO TRICLOCARBAN

NO TRIAMCINOLONE
NO MINERAL OIL
NO TALC
NO NPE (NONYLPHENOL ETHOXYLATE)
NO BHA (BUTYLATED HYDROXYANISOLE)
NO BHT (BUTYLATED HYDROXYTOLUENE)
NO HYDROQUINONE
RECYCLABLE PACKAGING